Course Description

Digital marketing is the practice of promoting products, services, or brands through digital channels to connect with customers and potential customers. In today's digital age, it's essential for businesses to have a strong online presence to remain competitive. This training program is designed to teach participants digital marketing strategies and techniques using the agile Scrum methodology. Participants will learn how to develop a comprehensive digital marketing plan, execute marketing campaigns, and measure their effectiveness. The program also includes training in Scrum methodology and tools to manage digital marketing projects.

Course Learning Outcome

Upon completion of this training program, participants will be able to:

  • Develop a comprehensive digital marketing plan using Scrum methodology.
  • Execute and manage digital marketing campaigns.
  • Measure the effectiveness of digital marketing campaigns.
  • Apply Scrum methodology to digital marketing project management.
  • Use Scrum tools to manage digital marketing projects.

Course Certification Exams

  • offers the Professional Scrum Master I certification exam for individuals who demonstrate knowledge and understanding of Scrum methodology.
  • The Digital Marketing Institute offers the Certified Digital Marketing Professional certification exam for individuals who demonstrate competence in digital marketing principles and techniques.

Job Prospects

  • Digital Marketing Manager
  • Digital Marketing Strategist
  • Social Media Manager
  • Marketing Automation Specialist
  • SEO/SEM Specialist
  • Email Marketing Specialist
  • Digital Advertising Specialist
  • Web Analytics Manager

Pre-requisites: Basic knowledge of computer such as IT Fundamentals

Duration: 3 months (part-time); 5 days (full-time). Full access to recorded lecture; Practice questions

Lecture Format: Online ONLY

For Whom: Anyone interested in Digital Marketing / Product Marketing career